Food for thought

Make that tasteful food gift work for you long after the treats disappear

“A moment on the lips, forever on the hips.”

That’s what they say about delicious, not-so-good-for-you foods, but the same can’t be said for food gifts baskets and other edible holiday promotions you’re considering for clients this year.

There’s usually nothing “forever” about food gifts. Once the edible goodies sent to promote your brand or product are eaten, the message is mentally tossed even before that chocolate-smeared napkin hits the office trash can. What a shame, too -- food gifts are the only items tapping into our sense of taste, one of the most powerful sensory experiences around. (more…)

Client Profiling: Top of the To-Do List

Understanding a client’s personality makes for a more productive process, no matter what the goals and expectations

It’s all about us, isn’t it? We take endless quizzes and surveys, trying to figure out our ‘type’ – A or B personality, introvert/extrovert, hopeless romantic, cynic, do-it-yourselfer, whatever. 

The same profiling can help streamline the planning process if clients could also be categorized as a ‘type.’ Procrastinator? DIY-er? Bargain shopper? They come in all shapes, sizes, and idiosyncracies, but there are a few basic client types:

The Non-Planner (aka The Last-Minute Marketer)
Who they are: They need to promote a new product or their brand, but they have no idea where to start – so they don’t – until their deadline is upon them. Oh, and they don’t have a budget, either (more…)

Let the Games Begin!

How do promotions, sweeps, and contests drive sales, increase loyalty and make your brand a winner? HGX's latest promo to benefit Special Olympics Massachusetts (SOMA) does all three.

Try it for yourself! Play the game at until April 1.

This particular promo’s goal was not only to engage SOMA volunteers, fundraisers, athletes and their families to “like” SOMA’s Facebook page, (more…)

Promos We Love For 2014

Check out our promo shopping list for 2014!

HGX Creative is all about promotions, and promotions are all about the ‘wow’ factor.

Any successful campaign, contest or sweeps has to offer the best giveaways to promote your brand, so we checked out the brightest, biggest, boldest and baddest promotional products at the recent New Products Expo. (more…)

Cause and Effect

Do you have the right “spokes-product” for your cause?

Cause marketing is hot, and why not? A recent survey found that 8 out of 10 US consumers would consider switching brands to one associated with a good cause, and almost half said (more…)

Was it Good for You?

How to Create a Trade Show Experience You AND Your Customers Will Both Enjoy

 Trade show season is upon us, and how many marketing reps are dreading yet another year with the same-old, same-old trade show booth? Pop-ups looking pooped? Backdrop in need of some back-up?

 It may be time to put a little excitement back (more…)

Corporate Gift-Giving 101

What you’re buying and who you’re buying for are critical when it comes to clients, partners and employees.

 ‘Tis the season to start thinking about those corporate gifts, so let the angst begin!

 Not to fear. We here at HGX Creative are making a list (…and checkin’ it twice) of corporate gifting do’s and don’ts. We know from experience that selecting the right holiday gift for a potential client or employee is important, so you must think strategically when choosing a gift as well as creating your gift list.

 Here are a few holiday gifting tips: (more…)

When it comes to promoting your brand, don’t be memorable for the wrong reason

HGX Promo Showcase

HGX Promo Showcase

More than 82% of us remember the company and brand on a promotional product, but with cheap stuff flooding the market and so easy to access, your brand risks becoming memorable for the wrong reason.

Our new HGX Promo Products Showcase provides the team and the tools to put promotional products in their place – as part of a comprehensive, strategic marketing campaign. Our promotional products are often custom-designed and ‘built’ from scratch: embellished with hang tags, in customized packaging, inserts, etc., in ways to further fortify the brand and reinforce the campaign message. (more…)

Doing a good job for a great cause

RR4K-HGX-BlogWe’re a proud partner in the Rodman Ride for Kids, an annual event that raises millions to benefit children across New England and the country’s third largest non-profit, non-professional ride benefiting kids. (more…)