FOR IMMEDIATE RELEASE
Boston, Massachusetts – February 4, 2008 – Full-service marketing, design and promotions company, HGX Creative, received a Pyramid Award during the 50th annual PPAI Pyramid AwardsSM competition sponsored by Promotional Products Association International (PPAI). All winners were recognized during the annual awards presentation at The PPAI Expo 2008, January 16th at the Mandalay Bay Convention Center in Las Vegas.
Winners of PPAI Pyramid Awards are recognized for effective use of promotional products in business and institutional marketing programs. The award-winning campaigns feature the creative use of promotional products, packaging and copy to create integrated marketing programs that delivered quantifiable results. These winners were selected by the PPAI Awards Committee and outside industry judges.
“Creativity and effectiveness are key to winning this much coveted award,” said Steve Slagle, CAE, PPAI president. “As these winning programs illustrate, there is no limit to the application of a promotional products program. A very simple program can win a Pyramid Award if it is successful at meeting the client’s objective.”
HGX Creative was recognized in the following category:
Program Goal: To reach kids ages 7 to 14 with a pro-dairy message, strengthening dairy awareness and demand in the youth market.
Execution: The 2007 “Kitch’N Kids” campaign challenged kids to submit their own recipe incorporating a dairy product for breakfast, lunch, dinner or a snack. For kids, the vibrant, brightly colored in-store display (and the lure of a $10,000 prize) was irresistible. For parents, the possibility of getting kids involved in the kitchen and eating more dairy (“3-A-Day™”) was also a big plus. After Once the first round of winners had been selected, a final cook-off lead to a book of winning recipes and in-store demonstrations featuring guest appearances by the winning kids from each location. During the in-store demos, branded recipe cards, spatulas and measuring cups were distributed to shoppers. Participation and enthusiasm ran high throughout the campaign due to the seamless integration of in-store radio and supporting print media.
Results: A total of 225,000 recipe books were distributed and sales of milk, cheese and yogurt increase 8% across the four sponsoring stores.
About HGX Creative
HGX Creative is an award-winning marketing company serving the east coast with locations in Boston and Fort Lauderdale, with clients ranging from small businesses to Fortune 100 companies. HGX is a recipient of multiple awards, including the PPAI Bronze Award for Outstanding Use of Promotional Products in a Campaign (2006), American Graphic Design Awards (2006, 2007), the Load of Gold 2006 award for Best Web Site, Asociaciones, Communicator Award (2007) and International Davey Awards (2007). HGX is also a 2006 Webby Award Honoree.
PPAI — Promotional Products Association International — is an international not-for-profit trade association that supports the growth and professionalism of promotional consultants and suppliers, and strives to educate and reinforce to the following entities the important role that promotional products play in today’s integrated marketing programs — to the end-buyer, the media, and prospective members to PPAI and the industry as a whole. Their annual awards recognize the promotional products industry’s finest use of promotional products and product integration in the marketing mix.