Could the Dash Button change the way we receive reorders from our clients for printed and promotional marketing material? We think so. Imagine a world where your favorite products are delivered to your front door with the press of a button. Smart, connected products have made what was once science fiction into a reality. It first began in our living rooms, smart televisions transformed the way we watch TV. Today, there is a printer on the market that automatically orders ink when running low. Brita has even developed a water pitcher that orders a new filter at the right time.
Last month, Amazon introduced what could arguably be one of the first high-profile "smart" promotional products -- Amazon Dash Button. Dash Button is an internet-connected branded physical button that allows customers to order household items with a simple press of a button. Amazon has partnered with top household brands to deliver these free buttons to select Amazon Prime members.
As technology continues to advance and become more affordable, expect an array of connected smart products to enter the marketplace. We suspect that very soon, Dash Button type technology will make it's way in to the promotional marketing world and soon, we'll be talking with you about how we can help improve your marketing efforts with just the press of a button. Stay tuned for what's next!
Adapted from PPAI Distributor Update April 2015