If you’re like most people right now, you need to maximize your marketing without burdening your budget. In our opinion, microsites offer the biggest bang for your marketing buck because they come with all the functionality of a fully-fledged Website at a fraction of the cost of a rebuild or build-out. Plus, the ROI for microsites has been known to approach 200%!*
A microsite is exactly what it sounds like: a small Web site used for a special, targeted and measurable purpose. It may be a single landing page or several pages that include a home, enter to win and a rules page, but it operates on its own url (or a forward slash suffix off of your existing business web site), and lends itself seamlessly to marketing and promotions, niche marketing and short-term initiatives like the following:
Microsites may take on a life of their own and eventually form the core of a future Web site build out, but for the most part they should be considered temporary and be designed with a specific short-term purpose in mind, such as tracking a promotional campaign, conducting polls or surveys, or hosting a contest. When the goal is clear, microsites are relatively quick and inexpensive to launch and monitor while remaining true to the brand and strategy of your ‘main’ site.
So if a penny saved is a penny earned, a microsite might just be the best way to perk up your profits without busting your budget.
*Results may differ depending on where you start and how customized you get.