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Our Story.

As a creative agency, HGX Creative was founded on the belief that promotional products aren’t standalone items, but part of a much larger—and ROI-boosting—marketing initiative. Tactile and eye-catching, they engage the senses and spark joy. And when they’re useful, promotional products are used for months and even years by recipients—imprinting your message again and again, without additional cost.

Promotional products aren’t just effective marketing tools. When incorporated creatively into a marketing campaign, they’re in the right place at the right time, matching a well-crafted message with a well-defined audience. And first-rate promotional merchandise is second to none in cost per impression, and provides a return on investment far above other mediums.

Our Superhero Origin Story

The seeds for HGX were planted in 1998, when founder Debbie Nierman recognized the need for multifaceted campaigns that reflect the complexity of today’s businesses and the way we market them. She knew that offering quality products and services—on time and on budget—would save her clients’ time and make their jobs exponentially easier.

As the dotcom boom hit, she and her team set a new standard—naming companies and creating brand identities, designing sales kits and materials, building websites, and creating products that made our clients the talk of the business town.

But we weren’t done yet. As the world moved into a new phase of global commerce, HGX continued to evolve into an integrated creative agency. We developed a brand-first approach that connects businesses with their customers and helps them grow. We employed design thinking to how products can be used within the marketing mix. We created winning solutions to seemingly insurmountable marketing hurdles.

By focusing on an unwavering commitment to five pillars—quality, service, creativity, relationships, and results—we’ve successfully partnered with hundreds of clients. Through targeted messaging, innovative designs that speak to our clients’ individuality, and the development of clever custom promotional products, we’ve ushered in a more inspired brand experience.

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Better Brands, Deeper Relationships

We know you can simply type “creative agency” or “marketing agency” into a search bar and find dozens of specialty providers near you. But purchasing a service here and a product there leads to a fragmented brand identity—and a resulting loss of sales. HGX bridges the gap between a thoughtfully crafted, distinctive brand identity and the promotions that keep your brand top of mind for customers. We’re in it for the long game, and will support you as you build mind and market share, and grow your sales.

With HGX, your project isn’t a transaction; it’s a relationship. Let us help you save time, reach new audiences, engage existing ones, and shine like the rock star you are.

Let’s talk about how HGX can build a better brand.

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HGX Creative
441 Salem End Rd.
Framingham, MA 01702 
Email: Contact Us
Phone: 508.405.4506
Fax: 508.405.4509