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New England Dairy

Recipe Contest.

Overview

A three-part, kid-oriented promotion designed to increase sales of dairy products by encouraging kids and parents to participate in a recipe contest where they could win a $10,000 savings bond. The promotion spanned four supermarket chains and over 800 store locations throughout the Northeast. The campaign had two goals: to raise children’s awareness of the need to eat three servings of dairy a day and to boost dairy sales for sponsoring stores.

Client:

New England Dairy

Project Type:

Sales Promotion with Contest

Services:

Design Product Curation Kit & Ship Production Management Concept

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