US Companies shelled out 32.7 billion dollars on incentive merchandise in 2006, according to the Incentive Federation’s latest marketplace study.
Promo’s 2007 Premiums and Incentives survey confirms the robust growth
• 35.4% of companies use consumer/customer incentive programs
(14% plan to create one within a year), and 28% use employee
• Nearly half (48%) report that consumer incentive budgets will increase this year, and 43% report that employee incentive spending will increase.
This is impressive growth. Merchandise rewards provide immediate gratification, and have more impact than cash rewards. They also produce memorable results. They help companies achieve a wide range of goals, including higher revenue and market share, improved margins and profitability, better customer retention and greater brand differentiation.
Thinking about launching your own incentive program? Ready to go but not sure where to start? Contact us to see what we’re doing to help companies improve! Call HGX Creative at 508-405-4506.